In 1960 the Static won the Compasso D’Oro

The Compasso d’Oro prize is an important acknowledgement that is awarded by the Italian Industrial Design Association (ADI) with the aim of rewarding and enhancing the quality of Italian design. It is the oldest and most prestigious industrial design award in the world. Established in 1954, the award originated from an idea by Giò Ponti and Alberto Rosselli and was initially sponsored by the La Rinascente department store. Since the patronage of La Rinascente ceased in 1964, the prize has been directed entirely by ADI.

The Jury for the Compasso d’Oro awards in 1960:

Lodovico Belgioioso – Architect

Vico Magistretti – Architect

Augusto Magnaghi – Architect

Augusto Morello -Art critic

Marco Zanuso – Architect

The Idea:

The design of the Lorenz Static table clock derives from an intention to create a non-static form, a shape which can be dynamic. The base on which the clock rests is placed at a point on which the object would not usually stand, and it being hardly visible, it conveys the impression that the clock is floating above the surface. The clock’s face and the glass protrude from the case pointing diagonally upwards, seemingly reaching towards the person wishing to read the time. The result of the object’s idea is interesting: from whatever position, the clock can roll back into its upright position, thereby assuming the stability which gives it its name.

Dimensions of the table clock: Ø 65 mm. – length 95 mm.

The Decision of the Jury:

Lorenz’s Static clock won the Compasso d’Oro Award in 1960 because of the simplicity and rigor of the project (from its form to its materials), the object’s appeal and its elegant typeface.

The jury also recognized that this design avoided the tendency prevalent in much of the watch sector, particularly for table clocks, to impose a so-called “luxurious” and showy style.